Privacy Policy

Information We Collect

• Name
• Phone number / WhatsApp number
• Email address
• City / delivery location
• Product inquiry details
• Messages submitted through contact or inquiry forms
• Basic website usage information such as browser, device, and pages visited

Analytics & Website Usage (Google Analytics 4)

We use Google Analytics 4 (GA4) to understand how visitors use this website — which pages are viewed, which products are opened, link and button interactions, including WhatsApp links, and catalogue downloads. This helps us improve product discovery, page performance, and the overall experience. Google Analytics processes network and device information (such as browser, device type, and network-derived signals) to derive approximate location and aggregate usage statistics.

• Data collected: page URL, referrer, page title, approximate location (city/region) derived by Google, device type, browser, screen size, and interaction events (product views, add-to-cart, wishlist, link and button interactions including WhatsApp links, catalogue downloads, contact/inquiry submissions).
• Data NOT collected by analytics: your name, email, phone number, address, inquiry message content, or any content you type into a form.
• Purpose: aggregated site analytics, product performance measurement, and improving customer experience — not for advertising or profile-building.
• Legal basis: our legitimate interest in operating and improving this website.
• Retention: Analytics data is retained according to the retention settings configured in our Google Analytics property.
• Your choices: we honour your browser's Do Not Track setting — if enabled, no analytics scripts load. You can also install any standard analytics-blocking extension without affecting site functionality.
• Google's privacy information: https://policies.google.com/privacy · How Google uses data: https://policies.google.com/technologies/partner-sites · Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout

How We Use Your Information

• To respond to product inquiries
• To share quotations and product details
• To process catalogue downloads
• To coordinate delivery and customer support
• To improve our website, catalogue, and product experience
• To send business-related communication when requested by the customer

Data Sharing

We do not sell customer data. Information may be shared only with service providers such as delivery partners, hosting providers, payment support providers, or communication tools where required to complete customer requests.

Data Retention

We retain inquiry and order-related information for business records, customer service, GST/accounting, and legal compliance purposes.

Customer Rights

Customers may contact us to request correction, update, or deletion of their personal information, subject to applicable business, tax, and legal record requirements.